PUBG MOBILE is marking the sixth anniversary of its Arabic version in the Middle East with a colorful campaign themed “Color Your Life.” The celebration includes exciting in-game events, a collaboration with popular regional influencer AboFlah, and a nostalgic look back at the game’s impact in the region.
Since its launch in 2019, PUBG MOBILE’s Arabic version has become a cultural phenomenon, captivating millions of players across the Middle East. The “Color Your Life” campaign aims to further enhance the gaming experience and celebrate the community’s passion for PUBG MOBILE.
The collaboration with AboFlah, a prominent influencer with a massive following across YouTube, Instagram, and TikTok, adds another layer of excitement to the anniversary celebrations. AboFlah has teamed up with PUBG MOBILE to design a special outfit for players, which has already garnered positive feedback. He is also scheduled to visit PUBG MOBILE’s headquarters in China to meet with developers and discuss upcoming updates for 2025.
Joe Zoghbi, Publishing Lead at Level Infinite MENA, Tencent Games Global, expressed his appreciation for the immense support PUBG MOBILE has received in the region and highlighted the significance of the anniversary celebration. AboFlah also shared his enthusiasm for the collaboration and hinted at exciting things to come for PUBG MOBILE fans.
The “Color Your Life” campaign features three engaging in-game events:
- Color Your Life: Players can spin to obtain the Cloaked Voyager Set and Mystic Prism Princess Set, designed by local talent.
- AboFlah Voicepack: Players can use crystals to redeem a special voice pack featuring AboFlah.
- Bubble Burst: A unique match-3 mini-game offering players the chance to win exciting rewards.
In addition to the in-game events, PUBG MOBILE has released a three-part video series documenting memorable moments with players from different countries across the Middle East.
This multifaceted celebration demonstrates PUBG MOBILE’s commitment to its Arabic-speaking player base. The “Color Your Life” campaign promises to further solidify the game’s position as a leading mobile gaming title in the region.
