Huawei AppGallery and the Emirates Esports Federation (EESF) have signed a Memorandum of Understanding (MoU) aimed at driving innovation and growth in the esports and mobile gaming sector across the region. This collaboration brings together Huawei’s technological expertise and the EESF’s leadership in esports governance to foster a thriving gaming ecosystem.
The partnership will focus on several key areas, including nurturing local talent, creating opportunities for gamers and developers, and promoting esports as a cultural and economic force in the UAE.
William Hu, Managing Director of Huawei Consumer Business Group, highlighted the significance of this partnership in advancing the future of esports and mobile gaming. He emphasized the UAE’s rapidly growing gaming market as an ideal hub for shaping the industry’s future.
His Highness Sheikh Sultan Bin Khalifa Bin Sultan Bin Shakhboot Al Nahyan, President of the EESF, expressed his commitment to strengthening the esports ecosystem in the UAE and beyond through this collaboration with Huawei AppGallery.
The partnership will involve joint efforts to organize innovative tournaments and campaigns. The EESF will provide government endorsements and professional player support to AppGallery Gamers Cup (AGC) tournaments in the UAE. Additionally, the collaboration will focus on developing and promoting mobile games available on Huawei’s AppGallery platform.
This partnership underscores the shared vision of Huawei and the EESF to position esports as a driver of innovation and economic growth in the UAE, paving the way for an exciting future in the gaming industry.
