The new iPad
Apple introduced the new iPad with an all-screen design featuring a large 10.9-inch Liquid Retina display. The new iPad is powered by the A14 Bionic chip, which delivers even faster performance with incredible power efficiency for demanding tasks while still providing all-day battery life. Updated cameras include an Ultra Wide 12MP front camera located along the landscape edge of iPad for an even better video calling experience, and an updated 12MP back camera to capture sharp, vivid photos and 4K video.
A USB-C port supports a wide range of accessories, Wi-Fi 6 brings even faster connections, and cellular models feature superfast 5G so users can stay connected on the go. Designed specifically for the new iPad, the all-new Magic Keyboard Folio features an incredible typing experience, a click-anywhere trackpad, and a versatile two-piece design. With iPadOS 16 and support for Apple Pencil (1st generation), iPad offers users more ways to be creative and productive.
New All-Screen Design in Four Vibrant Finishes
The new iPad features an all-screen design in four gorgeous finishes — blue, pink, yellow, and silver. The stunning 10.9-inch Liquid Retina display extends to the edges, so users have even more screen area for apps, games, and having fun on iPad — all in nearly the same size as the previous generation. The new Liquid Retina display provides a beautiful visual experience with 2360×1640-pixel resolution, nearly 4 million pixels, 500 nits of brightness, and True Tone technology. Touch ID moves to the top button of iPad, making it seamless to unlock, log in to apps, or use Apple Pay.
A14 Bionic Brings More Performance to iPad
The powerful A14 Bionic chip comes to iPad, delivering a 20 percent increase in CPU and 10 percent improvement in graphics over the previous generation. This makes the new iPad up to 5x faster than the best-selling Android tablet, and for users looking to upgrade from a device like iPad (7th generation), they will see up to 3x improvement in overall performance with the new iPad. Advanced machine learning functions are powered by a 16-core Neural Engine in A14 Bionic — offering double the number of cores of A13 — boosting machine learning capabilities by up to 80 percent. For everyday tasks like working on a school project, editing a high-resolution video, or playing a graphics-intensive game, A14 Bionic brings remarkable performance and efficiency.
Advanced Cameras and Audio
For the first time on any iPad, the front-facing camera is now located along the landscape edge. Whether users are on a FaceTime call or recording a video for social media, they will always be looking right toward the camera. The landscape Ultra Wide front camera with a 12MP sensor and 122-degree field of view supports Center Stage, which automatically pans and zooms to keep users in view as they move around. The upgraded 12MP Wide back camera on iPad delivers high-resolution photos and detailed 4K video with support for 240-fps slo-mo.
Dual microphones are designed to work in unison with the cameras, capturing audio from the camera being used and minimizing distracting background noise. New landscape stereo speakers, combined with the larger display on iPad, offer a great video-viewing experience.
Wi-Fi 6, 5G, and USB-C for Faster Connectivity
Users can do even more on iPad with faster wireless connectivity on the go. With new support for Wi-Fi 6, connections are 30 percent faster on the new iPad than the 802.11ac Wi-Fi supported on the previous generation. Cellular models with 5G allow iPad to reach peak speeds of up to 3.5Gbps in ideal conditions, providing users seamless access to files, communication with friends, and streaming content from wherever they are. Combined with continued support for Gigabit LTE, physical SIM cards, and eSIM with on-device activation, iPad offers amazing flexibility when it comes to connectivity. The USB-C port supports a wide range of accessories and faster charge times when used with higher power charging adapters.
Pricing and Availability
- The new iPad is available to order starting today, October 18, at apple.com/ae/store and in the Apple Store app in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26.
- Wi-Fi models of the new iPad are available with a starting price of AED 1,849, and Wi-Fi + Cellular models start at AED 2,449. The new iPad, in 64GB and 256GB configurations, comes in blue, pink, yellow, and silver.
- Apple Pencil (1st generation) is compatible with the new iPad. A new USB-C to Apple Pencil Adapter is required for pairing and charging and is included in the box with a new version of Apple Pencil (1st generation) for AED 399.
- For existing owners of Apple Pencil (1st generation), the USB-C to Apple Pencil Adapter is sold separately for AED 39.
- The new Magic Keyboard Folio designed for the new iPad is available for AED 999 and comes in white.
- The new Smart Folio designed for the new iPad is available for AED 339 in white, sky, watermelon, and lemonade.
- iPad (9th generation) will remain in the iPad lineup. Wi-Fi models of iPad (9th generation) are available with a starting price of AED 1,399, and Wi-Fi + Cellular models start at AED 1,949, in silver and space gray finishes.
- Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. Wi-Fi models of the new iPad are available with a starting price of AED 1,699, the new Magic Keyboard Folio is available for AED 909, and Apple Pencil (1st generation) is available for AED 359. For more information visit apple.com/ae-edu/store.
Next-generation iPad Pro
Apple also announced the new iPad Pro with the M2 chip, delivering the ultimate combination of portability, versatility, and unbelievable performance. The new iPad Pro features a next-level Apple Pencil hover experience and superfast wireless connectivity, along with the world’s most advanced mobile display, pro cameras, Face ID, Thunderbolt, and a four-speaker audio system. New features in iPadOS 16 — including Stage Manager, full external display support, desktop-class apps, and Reference Mode — take pro workflows on iPad even further. Enabled by its advanced hardware and iPadOS 16, iPad Pro has an incredible ecosystem of powerful pro apps unlike any other device of its kind.
Breakthrough Performance from the M2 Chip
M2, the start of Apple’s next generation of M-series chips, brings even more breakthrough performance and capabilities to iPad Pro, with industry-leading power efficiency, a unified memory architecture, and custom technologies.
M2 features an 8-core CPU — up to 15 percent faster than M1 — with advancements in both performance and efficiency cores, and a 10-core GPU, delivering up to 35 percent faster graphics performance for the most demanding users. Combined with the CPU and GPU, the 16-core Neural Engine can process 15.8 trillion operations per second — 40 percent more than M1 — making iPad Pro even more powerful when handling machine learning tasks. The M2 chip also features 100GB/s of unified memory bandwidth — 50 percent more than M1 — and supports up to 16GB of fast unified memory, making multitasking and working with large assets even more fluid.
The performance of M2 turbocharges even the most demanding workflows, from photographers editing massive photo libraries and designers manipulating complex 3D objects, to healthcare professionals taking advanced imaging and analysis, to gamers enjoying graphics-intensive games. The power of M2 also extends to the new media engine and the image signal processor, which combined with the advanced cameras, enable users to capture ProRes video for the first time and transcode ProRes footage up to 3x faster. This means content creators can capture, edit, and publish cinema-grade video from a single device out in the field.
A Next-Level Apple Pencil Hover Experience
Powered by the new iPad Pro and iPadOS 16, hover with Apple Pencil (2nd generation) provides a completely new dimension for users to interact with their screen. Apple Pencil is now detected up to 12 mm above the display, allowing users to see a preview of their mark before they make it. This also allows users to sketch and illustrate with even greater precision, and makes everything users do with Apple Pencil even more effortless. For example, with Scribble, text fields automatically expand when the pencil gets near the screen, and handwriting converts to text even faster. Third-party apps can also take advantage of this new feature to enable entirely new marking and drawing experiences.
Superfast Wireless Connectivity
The new iPad Pro supports the fastest Wi-Fi connections with support for Wi-Fi 6E, so users who need fast connections can take their demanding workflows with them everywhere. Downloads are up to 2.4Gb/s, 2x faster than the previous generation. Wi-Fi + Cellular models with 5G (sub-6GHz and mmWave) now support more 5G networks around the world, so users can access their files, communicate with colleagues, and back up their data in a snap while on the go.
Pricing and Availability
- The new iPad Pro is available to order beginning today, October 18, at apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability in stores beginning Wednesday, October 26.
- The new 11-inch and 12.9-inch iPad Pro will be available in silver and space gray finishes with 128GB, 256GB, 512GB, 1TB, and 2TB configurations.
- The 11-inch iPad Pro starts at AED 3,299 for the Wi-Fi model and AED 3,899 for the Wi-Fi + Cellular model; the 12.9-inch iPad Pro starts at AED 4,599 for the Wi-Fi model, and AED 5,199 for the Wi-Fi + Cellular model.
- Apple Pencil (2nd generation), available for purchase separately, is compatible with the new iPad Pro for AED 529.
- Magic Keyboard is available in black and white for AED 1,199 for the new 11-inch iPad Pro and AED 1,399 for the new 12.9-inch iPad Pro, with layouts for over 30 languages.
- The Smart Keyboard Folio for the new iPad Pro is available for AED 729 for the new 11-inch iPad Pro and AED 799 for the new 12.9-inch iPad Pro.
- The Smart Folio is available in black, white, and marine blue for AED 339 for the new 11-inch iPad Pro and AED 419 for the new 12.9-inch iPad Pro.
- Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. The new 11-inch iPad Pro starts at AED 3,099, and the 12.9-inch iPad Pro starts at AED 4,199. The second-generation Apple Pencil is available for AED 475, and the Smart Keyboard Folio is available for AED 656 for the 11-inch iPad Pro and AED 719 for the 12.9-inch iPad Pro. The Magic Keyboard will be available at AED 1,126 for the 11-inch iPad Pro and AED 1,314 for the 12.9-inch iPad Pro. For more information visit apple.com/ae-hed/store.
Next-generation Apple TV 4K
In the new lineup, Apple also unveiled the next generation of Apple TV 4K — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs. Running tvOS, the powerful and intuitive OS for the living room, and featuring the popular Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services magically transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.
The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB).
A Cinematic Home Theater Experience
The next generation of Apple TV 4K is an entertainment powerhouse, bringing the best video and audio capabilities to the biggest screen in the home. At the heart of the new Apple TV 4K is A15 Bionic, making the device even more powerful and energy efficient. CPU performance is now up to 50 percent faster than the previous generation, delivering greater responsiveness, faster navigation, and snappier UI animations. GPU performance is now up to 30 percent faster than the previous generation for even smoother gameplay.
Apple TV 4K now supports HDR10+, in addition to Dolby Vision, expanding rich visual quality across more TVs, producing the eye-popping details and vibrant colors intended by content creators. Users can also enjoy a home theater experience with Dolby Atmos, Dolby Digital 7.1, or Dolby Digital 5.1 surround sound for immersive audio.
With the Siri Remote, users enjoy a touch-enabled clickpad that provides speed, fluidity, and precise control to easily navigate the simple, elegant user interface of Apple TV. On the Apple TV app, customers can access award-winning series and films on Apple TV+, as well as over 100,000 movies and series to buy or rent, and direct premium subscriptions to popular streaming services.
tvOS
This fall, new features coming to the Apple TV experience with tvOS 16 include updates to Siri that will make it even easier for customers to use their voice to control Apple TV and interact with the results. Siri on Apple TV features a complete redesign, and will be able to recognize each user’s voice, so they can easily access their movies, shows, music, games, and apps, and pick up where they left off. By using the Siri Remote and asking “What should I watch?” users can get tailored recommendations.
When wearing AirPods, users can say “Hey Siri” to search and enjoy a hands-free way to control Apple TV. Siri support on Apple TV has expanded to Chile, Finland, and South Africa, and will launch in Denmark, Luxembourg, and Singapore later this year, bringing Siri on Apple TV to 30 countries and regions.
With iCloud Shared Photo Library on Apple TV, everyone in the family will be able to enjoy everyone’s photos together on the big screen. Cross-device connectivity on Apple TV 4K will enable developers to integrate personalized experiences between their iPhone and Apple Watch apps with Apple TV.
Users can continue to enjoy SharePlay by starting a FaceTime session on iPhone or iPad and watching a TV show or movie on Apple TV to stay completely in sync — ensuring everyone catches a movie’s dramatic reveal or a show’s punchline at the same moment. With shared playback controls, including using the Siri Remote, anyone in the SharePlay session can play, pause, or jump ahead.
Apple TV 4K as a Smart Home Hub
As a home hub, Apple TV 4K securely connects to compatible smart home accessories, including HomeKit cameras, lights, shades, and more; allows the user to set scenes and control their smart home while away; and ensures that accessories can run automatically. Apple TV 4K is also an essential building block for Matter, the new smart home connectivity standard that enables a wide variety of accessories to work together seamlessly across platforms, helping to fulfill the true vision of a smart home.
When viewing a HomeKit camera, Apple TV users can control nearby accessories — such as turning on the outdoor lights — or display multiple cameras at the same time on the TV screen for a more complete view. In addition, HomeKit Secure Video uses the on-device intelligence of Apple TV 4K to privately analyze the video to detect people, animals, cars, and package deliveries.
With Thread networking support, Apple TV 4K (Wi-Fi + Ethernet) connects compatible Thread-based smart home accessories reliably and securely.
Pricing and Availability
- The new Apple TV 4K with Siri Remote will be available starting at AED 529 from apple.com/ae/store, in the Apple Store app, and at Apple Store locations. Apple TV 4K is also available through Apple Authorized Resellers and select pay TV providers.
- Customers can order the new Apple TV 4K beginning today, with availability starting Friday, November 4, in more than 30 countries and regions, including the US.
- The Siri Remote has the same beloved design and functionality as the previous generation, and adopts USB-C for charging. It is included with the new Apple TV 4K, or can be purchased separately for AED 269 starting today, and is compatible with all generations of Apple TV 4K and Apple TV HD.
