Apple is reportedly preparing to introduce a major artificial intelligence-powered upgrade to its Health app, potentially arriving with iOS 19.4 next year. Codenamed Project Mulberry, this upcoming feature set aims to turn Apple’s existing health ecosystem into a more personalized, data-driven coaching experience. If the reports are accurate, this marks a strategic shift for Apple as it looks to regain footing in an increasingly competitive health and wellness tech space.
For years, Apple’s Health app has served as a centralized dashboard for health metrics—aggregating data from iPhones, Apple Watches, and third-party apps. While widely used, the app has remained relatively limited in comparison to more specialized platforms like Fitbit Premium, Samsung Health, and wellness coaching apps such as Future. These services already offer tailored fitness recommendations, in-depth analytics, and real-time performance feedback—areas where Apple’s native tools have lagged.
Project Mulberry appears to be Apple’s response to that gap. According to early details, the overhaul will introduce an AI-powered virtual health coach that offers guidance based on each user’s individual data. These recommendations would reportedly be shaped in collaboration with healthcare professionals and backed by a new library of educational content.
Planned features include:
- Personalized health and fitness advice generated by AI
- Video-based guides addressing physical health, mental wellness, and fitness routines
- Nutritional tracking and diet suggestions customized to the user
- AI-assisted workout form analysis via iPhone camera
- Input from in-house medical professionals and external health experts
Apple is also said to be building a dedicated production facility near Oakland, California, for the development of professional video content tied to these initiatives. Additionally, the company may be looking to tap into the credibility and influence of a well-known medical figure to serve as the face of the new platform—unofficially referred to as Health+.
The emphasis on nutrition represents a noteworthy shift. Apple’s previous health initiatives have often focused on activity tracking, sleep, and heart metrics, while largely overlooking the role of food and diet. By moving into territory dominated by apps like MyFitnessPal and Noom, Apple seems intent on turning its Health app into a more comprehensive personal wellness hub.
Another layer of the rollout could see the integration of AI coaching into Apple’s existing Fitness+ subscription service. This would allow users to receive feedback on their form during workouts by using the iPhone’s camera—essentially mimicking the role of a virtual trainer.
Still, questions remain. Apple has had mixed success in the health tech space. Promised features like non-invasive blood glucose monitoring and a blood pressure sensor have faced delays or been shelved altogether. While Apple has excelled at crafting sleek interfaces and unifying user experiences, the company’s history with health hardware and software innovations has been uneven.
If Project Mulberry launches as planned and delivers on its promises, it could change the way millions of users interact with their health data. But much will depend on how seamlessly the AI features work in practice, how trustworthy the recommendations feel, and whether users are willing to treat their devices as full-time health advisors.
As AI becomes increasingly integrated into consumer tech, Apple’s next step in health might not just be about fitness—it could be about trust. And that’s not something any brand can code overnight.
