In a major announcement that is sure to resonate with music lovers and tech enthusiasts alike, Apple has unveiled its latest generation of AirPods, along with significant updates to its premium AirPods Max headphones. This new lineup introduces a redesigned open-ear AirPods model, available with or without Active Noise Cancellation, vibrant new color options for AirPods Max, and groundbreaking hearing health capabilities for AirPods Pro 2.
AirPods 4: A New Benchmark for Open-Ear Design
The fourth generation of AirPods represents a significant leap forward in design and audio quality. Apple’s meticulous research and development, involving advanced modeling tools and extensive ear shape data, has culminated in an open-ear design that promises unparalleled comfort and fit for a wider range of users. This commitment to comfort is coupled with a major upgrade in sound quality, thanks to a new acoustic architecture, low-distortion driver, and high dynamic range amplifier.

Personalized Spatial Audio with dynamic head tracking delivers a more immersive listening experience, while the H2 chip enables intelligent features like Voice Isolation for clearer calls and Siri Interactions for hands-free control. Gamers will also appreciate the low wireless audio latency and support for high-quality 16-bit, 48kHz audio. The charging case has also been refined, offering USB-C charging and a more compact design without compromising on battery life.
AirPods 4 with ANC: Silence the World, Your Way
For the first time, Apple is offering an open-ear AirPods model with Active Noise Cancellation (ANC). Upgraded microphones, the powerful H2 chip, and advanced computational audio work together to reduce unwanted environmental noise, allowing you to focus on your music or calls even in bustling environments. The addition of Transparency mode,Adaptive Audio, and Conversation Awareness ensures that you can stay connected to your surroundings when needed.

AirPods Max: A Splash of Color
Apple’s premium over-ear headphones, AirPods Max, are now available in a range of vibrant new colors, including midnight, starlight, blue, orange, and purple. These new hues offer a refreshing complement to the existing lineup and provide even more options for personal expression. Additionally, AirPods Max now support USB-C charging for added convenience.

AirPods Pro 2: Pioneering a New Era of Hearing Health
Perhaps the most impactful announcement is the introduction of a comprehensive hearing health experience with AirPods Pro 2. This end-to-end solution focuses on prevention, awareness, and assistance, aiming to empower individuals to take control of their hearing health.

The new Loud Sound Reduction feature helps protect users from exposure to harmful noise levels while maintaining the fidelity of their audio experience. A scientifically validated Hearing Test allows users to assess their hearing health directly from their iPhone or iPad, providing a convenient and accessible way to monitor any changes.
Most significantly, AirPods Pro 2 will offer a groundbreaking over-the-counter Hearing Aid capability for individuals with mild to moderate hearing loss. Using the personalized hearing profile generated by the Hearing Test, AirPods Pro can be transformed into a clinical-grade hearing aid, providing real-time sound amplification and personalized adjustments.This innovative feature aims to make hearing assistance more accessible and affordable than ever before.

Availability and Pricing
AirPods 4 and AirPods 4 with ANC are available for pre-order today, starting at AED 549 and AED 749 respectively,with availability beginning Friday, September 20th. The new hearing health features will be available for AirPods Pro 2 users this fall via a free software update. AirPods Max with USB-C charging are also available for pre-order today, starting at AED 2,099, with in-store availability beginning September 20th.