ASUS has announced the launch of three new laptops under its Hero lineup: the ProArt Studiobook P16, Zenbook S 16, and ROG Zephyrus G16. These cutting-edge machines are powered by the AMD Ryzen AI 9 HX 370 Processor, a revolutionary chip known for its groundbreaking AI performance.
The Future of AI Laptops: The AMD Ryzen AI Strix Point APU
ASUS is pushing the boundaries of AI computing with the AMD Ryzen AI 9 HX 370 processor, capable of delivering an impressive 50 TOPS of NPU processing power. This powerful chip seamlessly bridges the gap between everyday AI tasks and advanced AI solutions.
The ASUS AI family is designed to cater to a wide range of users. The Zenbook S 16, equipped with Copilot+PC and 50 TOPS NPU, delivers an enhanced user experience. Meanwhile, the ProArt P16 and PX13, Zephyrus G16, and TUF Gaming A14, powered by Copilot+PC and NVIDIA GeForce RTX, are geared towards advanced AI solutions with up to 321 TOPS of AI capabilities.
Zenbook S 16: A New Era of Elegance and AI Performance
The Zenbook S 16 (UM5606) is a stunning addition to ASUS’s lineup, boasting a sleek and functional design with a focus on portability. This ultrathin 16-inch laptop is crafted from Ceraluminum™, a unique ceramic hybrid material that offers exceptional durability and scratch resistance.
Available in an array of nature-inspired colors, the Zenbook S 16 is perfect for professionals, executives, multitaskers, and anyone who wants a stylish and powerful device with advanced AI features.
Under the hood, the Zenbook S 16 packs a punch with up to 32 GB of fast RAM and 2 TB of PCIe® 4.0 SSD storage.The AMD Ryzen AI 9 HX 370 processor, with its built-in Ryzen AI engine, delivers up to 50 TOPS of power-efficient AI performance, making it ideal for handling demanding tasks and running AI applications.
ProArt P16 & ProArt PX13: Empowering Creators with Unmatched AI Capabilities
The ProArt P16 is a 16-inch laptop designed to be the ultimate creative companion. Weighing in at just 1.85 kg and measuring a mere 14.9 mm thin, this powerhouse is built to unleash your creativity without weighing you down. It’s also built to military-grade standards, making it a reliable choice for creatives on the move.
With an NVIDIA® Studio-validated GeForce RTX™ 40 Series Laptop GPU and the AMD Ryzen™ AI 9 HX 370 processor, the ProArt P16 delivers exceptional graphics and AI performance, reaching up to 321 TOPS. The 4K ASUS Lumina OLED touchscreen ensures accurate colors for professional-level content creation and proofing.
For creators seeking maximum portability, the ProArt PX13 is the perfect choice. Its convertible form factor and 360° hinge enable seamless transitions between laptop, tent, stand, and tablet modes. The touchscreen also supports stylus input, providing a natural and intuitive drawing and note-taking experience.
AI Integration and Features
Both the ProArt P16 and ProArt PX13 come with exclusive AI-powered apps designed to streamline your creative workflow.
- StoryCube: An AI-powered tool for organizing, editing, and exporting your digital assets.
- MuseTree: Quickly turn your ideas into stunning images using a simple and innovative interface.
- ProArt Creator Hub: A personalized control center for managing your device’s settings and optimizing your workflow.
- ASUS DialPad: A physical controller that allows you to easily adjust settings in creative apps, enhancing your creative flow.
Gamer’s Selection: Zephyrus G16 & TUF14
ASUS’s Gaming Unit also introduces the Zephyrus G16 and TUF A14, two high-performance gaming laptops designed to meet the demands of avid gamers.
The Zephyrus G16 (GA605) boasts the AMD Ryzen™ AI 9 HX processor and an NVIDIA GeForce RTX 4070 GPU,delivering exceptional graphics and gaming performance. Its 16-inch OLED display with a 240Hz refresh rate ensures ultra-smooth visuals and vibrant colors. The advanced cooling system keeps the laptop running at peak performance even during intense gaming sessions.
The TUF A14 (FA401) is powered by up to an AMD Ryzen AI 9 HX 370 processor and offers a choice between GeForce RTX 4060 or 4050 GPUs. Its 14-inch 2.5K IPS-level display delivers stunning visuals.
Both laptops feature Dolby Atmos audio, advanced connectivity options, and lightweight designs, making them ideal for gamers on the go.
Availability & Pricing
These new ASUS Hero models are available at major retailers and ASUS eShop starting from August 1, 2024. Prices range from AED 6,999 to AED 13,499, catering to different budgets and needs.
With these new laptops, ASUS is ushering in a new era of AI-powered computing, offering exceptional performance, efficiency, and AI capabilities for creative professionals and gamers alike.